As 2025 draws to a close, the global web-browsing giant Google has revealed the most common searches among Kiwis this year.

Google New Zealand’s communications and public affairs manager Carrie Jones commented that the results provided interesting data about what Kiwis are thinking about.

“This list of top trending searches spanned pop culture, lifestyle, sports, news – and they’re the queries that had the greatest spike in interest this year as compared to last year.

“So they give us a really good insight into what Kiwis were curious about.

“This year the searches paint a picture of a population that was pragmatic, hyper-vigilant and digitally aware.

“One thing that is consistent year on year is we are sports mad and the All Blacks are actually the most-referenced search term of the past five years.”

Another hot spot in the top 10 was health searches.

“Interestingly in our overall searches list we saw searches for COPD treatment and osteoporosis treatment, perhaps showing Kiwis taking health matters into their own hands,” she said.

Overall top Google New Zealand Searches of 2025

• Charlie Kirk
• COPD treatment
• Osteoporosis treatment
• Tom Phillips
• All Blacks vs France
• Ozzy Osbourne
• Cyclone Alfred
• Iran
• Ed Gein
• Club World Cup

John Mulka, Executive Director, Osteoporosis New Zealand commented on the results.  “As reinforced by the fact two health related issues were in the top 3 of google searches in New Zealand in 2025 validates the importance of the work of Osteoporosis New Zealand.  As highlighted in Stronger Together: A Collaborative Strategy for Bone Health in New Zealand –  innovative public awareness campaigns are needed to promote prevention and encourage New Zealanders to take ownership of their bone health throughout life”